The Mecedes-Benz brand identifies itself as a blend of luxury, sportiness and performance. As Co-CEO, Mark Raine firmly believes that being a luxury brand consists of 4 things: the brand element, the product substance, quality and lastly, customer service. It’s these elements that have fueled the growth and success of the Mercedes-Benz offering in any market.
EV adoption in South Africa has grown
At the start of Mark’s tenure, he quickly realised that South Africa was fertile ground to expand the Mercedes-Benz EV portfolio. With over 300 EVs already available on SA roads at the beginning of the year, it meant a huge potential for growth for the brand.
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The AutoBiography is a video series that shines a spotlight on inspiring leaders. It captures the fascinating stories of leaders, from their personal journey to key leadership lessons & secrets to their success.
This video series aims to allow aspiring leaders and people driven to become a CEO to learn from those there and the journey they took to be in the position they are in today.
This is to inspire these individuals to keep aspiring because it is possible.
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George Mienie is the CEO of AutoTrader SA and the driving force behind AutoTrader’s successful digital transformation. Successfully transforming AutoTrader SA into an online technology & marketing business continuing to grow revenue and profits. After a successful MBO and eventual exit, a popular public speaker and industry leader, George uses his influence to drive South Africa to a cleaner, greener Electric Mobility future. An early adopter of an Electric Vehicle to experience first-hand what it is like to live with an EV in South Africa.
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Connect and Engage with George Mienie on social media:
Instagram: https://www.instagram.com/georgemienie/
Facebook: https://www.facebook.com/georgemienie.co.za
Twitter: https://twitter.com/GeorgeMienie
LinkedIn: https://www.linkedin.com/in/georgemienie/
Youtube: https://www.youtube.com/c/GeorgeMienie_videos
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Hosts #AutoTraderPodcast, a fortnightly motoring and tech podcast sharing insights with a digital audience.
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A guest on the GarethCliff show every Friday at 7:45am hosted by CliffCentral.com Podcast Shows: https://www.georgemienie.co.za/podcasts/
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