Reviving the past, embracing the future: Celestiq brings back iconic symbol of American performance and craftsmanship.
The iconic symbol of performance and craftsmanship of Cadillac, the Goddess, has recently been reintroduced on the new hand-built Celestiq as a tribute to Cadillac’s design history and a symbol of its personalized craftsmanship. The reintroduction of the Goddess pays tribute to the brand’s design history and serves as a symbol of its personalized craftsmanship. As Cadillac’s first luxury electric vehicle, the Celestiq represents a new chapter for the brand, with the Goddess returning as a key part of its visual identity.
The Goddess Makes A Comeback On The Luxurious Cadillac Celestiq
The Goddess, which appeared on most Cadillac models from 1930 to 1956 and returned on the bespoke Eldorado Brougham in 1959, can be found on the front quarter panel and within the multi-function controller on the center console of the Celestiq. The front quarter panel trim piece is milled from billet aluminum, polished, brushed and tinted, enclosing the Goddess molded in glass. The Goddess in the infotainment system is positioned center stage within the interior and is backlit and also encased in glass. The aluminum dial turns independently of the glass Goddess, ensuring she always remains upright.
The Celstiq charge port is surrounded by a ring of light that activates when the vehicle is plugged in. As the client initiates and ends the charging process, they will receive visual cues that their vehicle is charged. Clients will notice a lit Goddess emblem above the charge port, a visual representation of how electrification is the soul of Celestiq and Cadillac as a whole. “The Goddess has always been a symbol of progress and aspiration throughout the history of Cadillac,” said Crossley. “Her return on Celestiq showcases our forward motion, as we enter a new era of craftsmanship and design.”
Discover The Fascinating History Of The Iconic Cadillac Goddess
The iconic Cadillac Goddess was used on the brand’s models for over two decades, becoming an important symbol for the brand. But how was the Goddess born, and who were the designers who created it? The Goddess was designed by William N. Schnell of Ternstedt Manufacturing Company, a General Motors owned company responsible for all GM brightwork, between 1928 and 1929. Upon inception, the original Goddess was touted as a work of art that embodied “the very spirit of unsurpassed swiftness and power, coupled with grace and perfect balance.” The sculpture’s long, sweeping lines were also meant to convey “the modern beauty and fleetness,” of the brand, and was available on Cadillac’s V-8, V-12 and V-16 models. However, the Goddess didn’t become a fixture on Cadillac vehicles until 1933, when a new version was designed by Chris J. Klein and John R. Morgan, also of Ternstedt Manufacturing. Shortly after crafting the 1933 goddess, Klein took a leadership position with GM Design in the sculpting group.
Initially, the Goddess was only available on the Cadillac V-16, signaling the car’s power and prestige. It was adopted across the lineup in a revised form in 1934 for V-8 and V-12 models, but through the end of their production, the “Sixteens” carried an exclusive version, using the 1933 design through 1937 before moving to an updated design from 1938-40. With the end of Sixteen production in 1940, the Goddess was adopted across the Cadillac model lineup until 1956, becoming an important symbol for the brand. It returned for a brief appearance on the bespoke 1959 Eldorado Brougham before disappearing again.
The Return Of The Goddess: What Does It Mean For Cadillac’s Innovation
The Cadillac Goddess, a historic and expressive symbol of performance and craftsmanship, has recently been reintroduced on the brand’s new Celestiq model as a tribute to Cadillac’s design history and a symbol of the brand’s personalized, handcrafted artistry. Located on the front quarter panel and within the multi-function controller on the center console of the Celestiq, the Goddess can be found encased in glass, with the front quarter panel trim piece being milled from billet aluminum, polished, brushed and tinted. The Goddess in the infotainment controller is positioned center stage within the interior and is backlit and also encased in glass, with the aluminum dial turning independently to ensure the Goddess always remains upright.
The Celestiq charge port is surrounded by a ring of light that activates when the vehicle is plugged in, with visual cues provided to the client as the charging process is initiated and ended, indicating when the vehicle is charged. The illuminated Goddess emblem above the charge port serves as a visual representation of how electrification is the soul of Celestiq and Cadillac as a whole. As the first luxury electric vehicle from Cadillac, the Celestiq represents a new chapter for the brand, symbolized by the return of the Goddess as part of its visual identity. The reintroduction of the Goddess on the Celestiq showcases the brand’s dedication to bringing a sense of luxury and tradition to the future of electric vehicles.
