Italian automotive model Lancia is experiencing a brand new renaissance in its 116 12 months historical past, and it includes going all electrical. Throughout a “Design Day” occasion at the moment, the Stellantis subsidiary kicked off a ten 12 months technique that can introduce three bespoke Lancia EVs between 2024-2028. Whereas it didn’t share any glimpse of its future EVs, Lancia did share an fascinating wanting automotive sculpture that encompasses the unconventional design we are going to see in all three of the longer term fashions. See extra under.
Lancia was initially based in Turin, Italy 1906 as Lancia & C. Fabbrica Automobili by Vincenzo Lancia and Claudio Fogolin. The automaker spent its first 60 years constructing combustion automobiles wealthy with innovation, together with the primary full-production V6 engine.
In 1969, Fiat bought Lancia, however the marque lived on producing automobiles by means of the ’70s and ’80s, the place it discovered a profitable area of interest in rally automotive racing. When Fiat Auto turned Fiat Group in 2007, Lancia once more pivoted together with it earlier than rebranding in 2011 to design new automobiles constructed by Chrysler. Underneath FCA in 2015, Lancia continued to promote only one mannequin – the Ypsilon, which is at present solely bought in Italy.
There was fear that the Lancia named can be wiped altogether when FCA morphed as soon as once more, this time into Stellantis in 2021. We’ve lined this umbrella firm loads since then, however haven’t heard something about its plans for Lancia. Now, beneath its “Dare Forward 2030” electrification technique, Stellantis has given Lancia new life as an EV-centric model.
It’s flagship mannequin isn’t scheduled to reach for a pair years, however Lancia shared its new brand, and the distinctive design parts it would have in mind when manufacturing its first-ever EVs.
It’s a fowl! It’s a airplane! It’s a… Lancia sculpture?
Executives and designers for the Italian marque kicked off their new period throughout a “Design Day” event, which included the sculpture you see above. No, it’s not an EV, however the driving design drive that can (hopefully) encourage a number of sometime.
Lancia calls this sculpture the Pu+Ra Zero – a three-dimensional “manifesto” that encapsulates the “pure” and “radical” language of the three electrical automobiles the Stellantis subsidiary intends to ship each two years starting in 2024. This journey will start with an all-electric, redesigned model of the aforementioned Ypsilon, adopted by a Delta EV. Per the discharge:
Lancia’s new Pu+Ra Design language creates an area with each pure and radical types with a language not typical of the automotive trade and the place the interiors of future Lancia automobiles shall be completely according to the design of their exteriors. As soon as on board, the drivers and passengers shall be embraced by the everyday Lancia magnificence, with interiors impressed by the icons of the previous just like the Gamma, Thema, and Flavia, which at the moment have been enhanced by easy and intuitive expertise in step with the model DNA. The result’s an genuine ‘front room environment, offering a house feeling much like the one skilled in a typical Italian house.
Along with the Pu+Ra “artwork set up,” Lancia debuted its eighth brand, which, just like the sculpture, is described as “Progressive Basic.” At its core, it’s impressed by the 1957 brand that first debuted on the Flaminia, but it surely additionally revisits most of the model parts of its century-plus lengthy historical past. The lettering itself is completely new, representing its renaissance into a brand new, all-electric period. Firm CEO Luca Napolitano spoke throughout the occasion and shared his pleasure for a brand new chapter within the Italian automaker’s historical past:
The brand new period of Lancia begins at the moment with a brand new Emblem and a transparent design imaginative and prescient. In anticipation of the brand new Ypsilon, the primary automobile of the brand new Lancia, we’re introducing Lancia Pu+Ra Zero, a sculpture, a three-dimensional manifesto which conjures up the automobiles that shall be launched between 2024 and 2028. A murals during which the previous and the longer term are in steady contact, during which magnificence is balanced with the unconventional spirit of types. In the present day is the start of our Renaissance that can amaze Lancia followers all around the world. Lancia will as soon as once more be a fascinating, revered, and dependable model within the European premium market. In the present day is the start of the brand new Lancia!
Lastly, Lancia debuted a trailer for a three-part sequence documenting the rebirth of the Italian model with episode one peeking behind the scenes main as much as at the moment’s Design Day occasion. You may try that trailer under, forward of its premiere in January. Will probably be adopted by a second episode in April 2023 and a closing installment someday in 2024, alongside the official launch of the all-electric Ypsilon.
Examine again with Electrek quickly for updates surrounding this reborn EV model.
FTC: We use earnings incomes auto affiliate hyperlinks. More.
