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We speak with Valerie Costa, an organizer behind the grassroots Tesla Takedown movement peacefully protesting outside Tesla showrooms to oppose billionaire owner Elon Musk’s role in government. Since Donald Trump’s return to the White House, Musk and his so-called Department of Government Efficiency have led mass firings of federal workers and dismantled entire agencies. As protests against Tesla grow and sales plummet, the company’s stock has lost about 40% of its value since the start of the year. This week, President Trump personally intervened on behalf of his adviser and held a promotional event with Musk at the White House, where he said he would buy an electric vehicle and declared attacks on Tesla dealerships to be “domestic terrorism.” Meanwhile, Musk personally attacked Costa, falsely accusing her of “committing crimes” in a post on his X social network. “They’re peaceful, nonviolent protests,” says Costa, an activist and organizer in Seattle. “Protesting Tesla … is ultimately about hitting Elon Musk’s bottom line.”
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