Just a few days after Elon Musk finalized his acquisition of Twitter in late October, Common Motors introduced it was pausing paid promoting on the social media platform because it evaluated Twitter’s new route.
On the time, GM stated it could proceed to make use of the platform to work together with prospects. Bloomberg checked out GM manufacturers’ and CEO Mary Barra’s Twitter accounts just lately and located they have not posted since October 27, the day Elon Musk closed his $44 billion purchase of the microblogging platform.
Since then, Mary Barra and the official accounts of Common Motors, Chevrolet, Cadillac, Buick and GMC have not posted a single tweet, though the manufacturers proceed to answer to questions from prospects.
This hints at a company-wide coverage and exhibits that GM’s retreat from Twitter was extra complete than indicated when it paused advertising last month. Automotive Information contacted the automaker, which replied expressing issues concerning the platform’s new possession.
“With a competitor proudly owning the platform, it is essential for us to make sure our promoting methods and knowledge may be safely managed,” GM stated through e mail, including the corporate sees Twitter as “simply certainly one of many channels out there” to share info and would “select the channels and platforms that may be best at any time limit.”
The corporate additionally famous that it could interact as obligatory with prospects; it did not deal with Mary Barra’s absence from Twitter, although. Different GM high execs seem to have uncared for their Twitter accounts in latest weeks as effectively. Duncan Aldred, International VP Buick & GMC, final tweeted on September 1, whereas GM President Mark Reuss’s account is now clean, despite the fact that he was fairly energetic.
Different high executives, akin to CFO Paul Jacobson, design boss Michael Simcoe or GM North America head Stephen Carlisle do not seem like current on Twitter both. Nevertheless, General Motors‘ BrightDrop electrical van enterprise and Cruise autonomous car startup, during which the automaker has a controlling stake, have continued to tweet—as have their CEOs, Travis Katz and Kyle Vogt.
Cruise spokesman Aaron McLear instructed Bloomberg the corporate finds Twitter to be an efficient away to speak with customers and other people within the tech group.
Different main automakers and business leaders are nonetheless tweeting, together with Ford Motor Firm and its CEO Jim Farley, BMW, Honda, Mercedes-Benz, Nissan, Renault, Stellantis, Toyota, Volkswagen and extra. Nevertheless, the VW Group and its manufacturers have halted all paid actions on Twitter till additional discover, a spokesman instructed Reuters. Audi went one step additional and in addition halted natural actions, akin to direct posts; its final tweet is from November 2.
In the meantime, EV startups together with Rivian, Lucid or Fisker proceed to tweet as regular, though their CEOs both stopped tweeting (Rivian CEO RJ Scaringe final posted an replace on October 28), weren’t current on Twitter to start with (Lucid CEO Peter Rawlinson) or deleted their account (Henrik Fisker, as early as April 2022).