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Rolls-Royce turns Flying Lady into a hood ornament for the EV age

Dr.Ev by Dr.Ev
12/10/2022
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One of many auto trade’s most well-known and recognizable symbols is getting an replace to maintain up with the dawning age of electrical automobiles.

Rolls-Royce Motors’ iconic Spirit of Ecstasy hood decoration — the Flying Woman to her buddies — underwent 830 hours of modeling and wind-tunnel testing to turn out to be sleeker and extra aerodynamic because the revered luxurious model prepares for an all-electric future.

The unique Spirit of Ecstasy, a winged feminine determine that borrowed from classical Greek sculpture and artwork nouveau and foreshadowed parts of artwork deco, was registered as Rolls-Royce’s mental property in England on Feb. 6, 1911.

Rolls-Royce's classic "Spirit of Ecstasy" hood ornament has been updated for the luxury brand's transition to electric power.

The brand new hood decoration will debut on Rolls’ first electrical automobile, the Spectre luxurious sedan, which is predicted to go on sale within the fourth quarter of 2023.

The brand new hood decoration has a decrease stance, Rolls says, is extra dynamic and in keeping with sketches by early twentieth century illustrator and sculptor Charles Sykes, who created the unique Spirit of Ecstasy.

Updating an icon

The brand new mascot is 3.4 inches tall, in contrast with 4 for the present model. The robes — usually mistaken for wings, therefore the Flying Woman nickname — flowing behind the determine have been reshaped to be extra aerodynamic.

Rolls-Royce's classic "Spirit of Ecstasy" hood ornament has been updated for the luxury brand's transition to electric power.

The figurine’s stance is extra practical — physique leaning ahead, rear foot braced, the opposite leg ahead. The earlier decoration’s ft have been collectively, its legs straight because it leaned ahead on the waist.

The brand new figurine’s hair and facial options are extra practical. Rolls designers additionally consulted historic specialists about her hair, garments, posture and expression. The brand new form was sculpted by a Rolls laptop modeler.

Along with being extra pure, Rolls says the brand new sculpture contributes to 0.26 coefficient of drag for early Spectre prototypes, making it probably the most aerodynamic mannequin in Rolls’ historical past.

The Spirit of Ecstasy has modified earlier than. Over its 111-year historical past, the figurine has been rendered in numerous supplies and sizes. An non-obligatory model that had the determine kneeling was accessible in  1939-54

Extra: As it embarks on 2nd century, Lincoln builds on storied legacy

A celebrated sculpture and a secret love

Eleanor Velasco Thornton, an actress and dancer who additionally labored on the British Vehicle Membership, was Sykes’ mannequin for an early sculpture referred to as “The Whisper” that may adorn a variety of Rolls-Royce automobiles owned by John Walter Edward Douglas-Scott-Montagu, writer of the Automobile Illustrated journal. The actress and the nobleman had a protracted relationship, which Montagu by no means publicly acknowledged as a result of they have been from completely different lessons. Thornton died when the ocean liner they have been touring on was torpedoed in 1915.

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There might have been a number of inspirations for the Spirit of Ecstasy, nevertheless. Some sources counsel its face was modeled  after that of Sykes’ mom.

The current version of Rolls-Royce's "Spirit of Ecstasy" mascot on a Cullinan SUV.

Photo: James Lipman / jameslipman.com

Thornton was additionally the mannequin for different Sykes sculptures.

The mascot turned normal on all Rolls-Royce automobiles as a result of engineer and firm co-founder Henry Royce was sick of consumers commissioning their very own hood ornaments, together with devils, black cats and a caricature of a policeman.

The statue was initially referred to as the Spirit of Velocity. Nonetheless, an early letter from the corporate stated Sykes had sought to seize “the Spirit of Ecstasy, who has chosen street journey as her supreme delight and alighted on the prow of a Rolls-Royce automobile to revel within the freshness of the air, and the musical sound of her fluttering draperies.”

An electrical automobile 123 years within the making

That authentic 1911 statue was almost 6  inches tall. The gap from its nostril to the fluttering robes was 5  inches.

The Spirit of Ecstasy was named the world’s finest automobile mascot at a 1920 contest in Paris.

The Spirit of Ecstasy didn’t turn out to be normal tools on Rolls-Royces till 1939. Earlier than that, about 40% of consumers paid for it.

Right now’s hood ornaments are stainless-steel.

The current version of Rolls-Royce's "Spirit of Ecstasy" mascot.

Photo: James Lipman

Firm founder Charles Rolls admired early electrical automobiles. “The electrical automobile is completely noiseless and clear,” he stated after a short experience in a single in 1900. “There is no such thing as a scent or vibration, and they need to turn out to be very helpful when mounted charging stations will be organized. However for now, I don’t anticipate that they are going to be very serviceable — at the least for a few years to come back.”

The corporate started testing concepts for electrical automobiles on this century. The 2011 102EX was a drivable electrical model of its Phantom manufacturing automobile. The 2016 103EX examined concepts for a future electrical manufacturing mannequin.



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