The reborn 2024 Fiat 500e is coming to the U.S., Stellantis confirmed this week, though not till the primary quarter of 2024.
This may not be the primary time Fiat has bought the 500e within the U.S. The earlier era of this mannequin was bought solely in California and Oregon—though it turned a favourite amongst EV fans (and fans of quirky small automobiles) for its perky driving persona, constant vary, and discount lease costs.
It was the automotive that former Fiat Chrysler Cars CEO Sergio Marchionne referred to as out at numerous occasions for being a loss leader for the brand—to the tune of about $14,000 per automobile. “I hope you do not purchase it,” he even mentioned at one level to underscore the predicament with its compliance automotive.
With Fiat now below a brand new company entity, Stellantis, and Jeep electric SUVs and a Dodge electric muscle car arriving over the subsequent couple of years, this 500e has a unique function for the corporate: It’ll provide an opportunity to experiment with the way it sells EVs forward of these higher-stakes fashions.
New Fiat 500e
“We have to find out about the way forward for the electrical automotive future enterprise mannequin in America. So, it is clearly much less dangerous to study with the Fiat the place I do not likely have large stress on the volumes,” mentioned Fiat CEO Olivier François to Inexperienced Automobile Studies on the Los Angeles auto present. “We’ll strive issues. And if we’re capable of crack the code of what is subsequent for the client expertise, the advertising, the distribution, the possession mannequin, then it’ll give use a wholesome aggressive benefit that we are able to then share with the opposite manufacturers of the group.”
Based on François, Fiat will pursue extra than simply conventional gross sales, suggesting a subscription method like for an iPhone or ride-sharing services like Free2Move. François mentioned the subscription resolution might give clients entry to the automotive wherever from an hour to a 12 months. “I would like to have the value by the mile, by the day, or the month,” François mentioned.
“Perhaps infrequently you’ve a restricted availability of essentially the most lovely automotive you’ve ever seen, and that one you’ll want to purchase, no subscription, first come first serve,” François added. “And it’ll have a ridiculously excessive worth and will probably be bought out.”
New Fiat 500e
François mentioned that a number of variations of the automotive might be supplied. It was proven on the L.A. auto present as a two-door hatchback with particular variations curated by way of life manufacturers Armani, Bulgari, and Kartell. It might additionally seem as a convertible, a four-door hatchback with a suicide rear door on the passenger aspect, or a performance-oriented Abarth mannequin. François instructed the variations is perhaps supplied in six-month runs. An Abarth model of the 500e is anticipated to be proven subsequent week.
Whereas the final era of the 500e wasn’t bought in Europe, its resounding success there present completely different dynamics this time round. François mentioned the model is not going to low cost the 500e as each U.S. sale will probably be one much less European sale.
Proper now, the Fiat 500X is the model’s solely automobile within the U.S. It’ll stick round via its life cycle then fade away. After that, the 500e would be the model’s solely automotive. “I’ve a really clear plan to not do the rest apart from the five hundred,” mentioned François.
The 500e once more will not be bought in all 50 states, however this time it will not be simply restricted to California emissions states. Fiat has mentioned it’ll focus gross sales in choose city facilities throughout the nation. The corporate has not but mentioned what these cities will probably be.
with extra reporting from Bengt Halvorson