Future Escalade models might be part of a new sub-brand of Cadillac. General Motors plans to create EV sub-brands from some of the top names. These include Escalade, Camaro, and Corvette. As GM moves toward an all-electric lineup, they could use the Escalade name for more than future luxury electric SUV models.
Is the Cadillac Escalade the right nameplate for a new luxury electric SUV sub-brand?
The Escalade showed up in the full-size luxury SUV market in the late ‘90s. This new model gave us an SUV that has become the gold standard of high-end SUVs for over twenty years. The future of this name could be as an EV sub-brand, with three or more models sharing the Escalade name.
